Web Advertising

Two of the most popular forms of web advertising are web directories and blog advertising. But, there are differences between these forms of adverstising that the article "Blog Advertising versus Web Directories" defines very clearly. This article relates Web Directories to using the yellow pages in the phone book. It relates blog advertising to product placement in movies or on television. Then it explores which is the better form of advertising. The author's take on this point is that it depends on the nature of your business, with which I agree. However, it is then stated that if your business is more commodity based a web directory is better, and if your business is more service based or contains more of a 'human' element, then placement in a respectable blog is better. I might even agree with that to some extent. What I do not agree with is that finding a lawyer, for example, would be best suited to blog advertising. Web directories work best for those who have already decided to make a purchase. These folks are just looking for the appropriate company from which to purchase the item or service. Aren't there people out there actually looking for lawyers? I mean, when you need legal counsel do you just wait until someone's company name pops up in a blog and then think, "Oh! I should definitely give them a call. I need a lawyer!" Personally, I wouldn't wait. I thought that was a bad example. Sorry. No offense intended.
I definitely agree that a combination of utilizing web directories as well as blog advertisments would be the ultimate key to product awareness. These forms of advertising are definitely complementary and can work together to draw more consumers to your product or service.